Heartland Retail Review

flag Highly rated inventory management
  • Customizable reporting & real-time data

  • Quick and easy to implement and onboard

  • Drive traffic that converts to your store

  • Makes purchasing and ordering easy for your clients

Pros & Cons

  • Cost-effective plans
  • User-friendly interface
  • Real-time data updates
  • Best customer relationship management
  • Responsive customer support
  • Not ideal for other types of businesses other than retailers

Plans & Pricing

Heartland Retail has a 7-day free trial that grants access to all of their features for a week. Apart from testing the elements, 7 days is enough to get around with the formalities through extensive video tutorials. The paid plans are detailed below.


The Plus plan costs $99/month when billed annually. This plan comes with robust reporting tools and integrated e-commerce solutions such as MailChimp, Shopify, Magento, and Salesforce. Note that the cost of integrations is not included in the price of this plan.


In addition to the Heartland Plus features, the Professional plan comes with advanced inventory and purchasing features. The cost is $139/month billed annually. The additional features range from automated reordering, a promotion and coupon builder, to customizable reporting and analytics. Phone support is also included.


Although the price is not up on their official page, you can get a quote by contacting them. The Enterprise plan is an upgrade to the Professional plan and packs features like full API access, dedicated account manager, custom branding, and multi-brand support.

Get Quote


Based in Boston, Massachusetts, Heartland Retail (formerly Springboard Retail) is a computer software development company. Launched in 2013, the POS system was created with the goal of creating a dynamic data-centric platform for retailers. It’s a cloud-based system that brings clarity to the future of rising multi-site and multi-channel retails. Built by retailers with retail service in mind, this software allows users to deliver the highest level of customer service to each client, regardless of how or where they choose to shop.


  • "Price"
    8 /10
  • "Features"
    8 /10
  • "Ease of Use"
    9 /10
  • "Help and Support"
    7 /10

Features and Functionality

Order Management

Access real-time inventory in order to better serve your customers. You can also check inventory across all your stores or in your warehouse. The order management feature allows you to ship orders with ease, and also to create special orders.

Purchasing and Receiving

Manage and create purchase orders and direct them to the correct store location once you receive your stock. You can easily build reports based on your orders. This feature also allows you to create easy returns to send items back to your vendor.

Traffic and Conversion (HeartlandTRAC)

A unique feature that allows you to electronically track your store’s foot traffic. See how many potential buyers visited your store right on your POS dashboard, enabling you to become more efficient and profitable. This optional add-on comes at an additional fee.

Metrics and Reporting

Heartland Retail empowers your team to track sales and analyze performance more efficiently on a real-time dashboard. The order management enables orders-splitting where you get instant fulfillment alert on every successful order. And to top it, the “metrics + reporting” feature generates real-time data that you can easily export as PDF, CSV, or via URL share.

Hardware Requirements

Heartland Retail is compatible with the Apple iPad mini 4, 9.7” V2, or Pro V2. All of these devices are available at a much lower price on Heartland Retail website than anywhere else. The cloud-based system, on the other hand, is usable on Mac, PC, Android, and iOS devices. The recommended Magtek card reader is also available in different versions on their site at lower prices. For the cash drawer, Heartland Retail uses the automatic Star Micronics CD3 1616 and 1313. Either drawer requires a socket mobile printer 7ci or 7ci /7Mi for printing, or you can opt for Motorola LS2208 or any other handheld barcode scanner.

Integrations & Add-ons

Since Heartland Retail partners with top high-tech retail platforms, you have standard add-ons and tools in one place. Popular marketing tools available for integration are: MailChimp, Salesforce, Marketinglogic, and Thirdshelf. From the order management dashboard, you can also integrate with Shopify, Magento, CommerceCloud, and BigCommerce. Heartland also offers integrations with Clover, eConduit, and Vantiv as payment partners, and Quickbooks, Joor, and NuOrder as retail management partners.

Ease of Use

If you’re starting out as a retailer or working towards changing your Point of Sales system,Heartland Retail gives you the best retailing experience with a flexible and easy-to-use interface. Even your newest employees can quickly learn the ins-and-outs of the system and collect and analyze data without the available video tutorial.

Customer Support

Heartland gives you fantastic support options regardless of your subscription. From guides that help you kick start to articles on policies and features, the FAQ segment is loaded with comprehensive how-tos. You can as well jump on their blog where continuous updates such as videos, articles, images, and infographics, are posted by their team of experts.

  • Phone Support
    Phone support is available 9am-8pm EST Monday through Friday, and 10am-6pm EST Saturdays, Sundays and Holidays.
  • Live Online Chat
    Chat with a Heartland Retail expert to get a quote, ask a question, or get quick help.
  • Email
    Heartland Retail also answers your queries, questions, and complaints through their official email.
  • Video Tutorials
    Loads of video tutorials are available on Heartland Retail's YouTube channel to support you through the entire process.
  • FAQ
    Head over to their FAQ section to get yourself equipped with about 25 guides in the form of articles.
  • Blog
    The Heartland Retail blog offers great insights into their product and allows you to learn more about features and things you can to with your POS system.

Final Word

Heartland Retail’s Point of Sales system may be considered the most cost-effective and yet feature-rich. With the Plus package designed for single-facet retailers and the Professional for multifaceted, deciding on a package is much easier than on other platforms. The system itself, though a bit more advanced, is easy to use and has a pleasing interface.

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Damilare Mafolasere

Damilare has helped many small and independent businesses go from conception and initiation to project close. As a seasoned freelance writer in the B2B and B2C space, he works with different teams and always strives to achieve the project objectives by implementing the right methods, knowledge, and skills.

We make the best effort to present up-to-date information; however, the terms of each offer can be revised according to the service provider’s discretion. The above shall not be considered as an expert or professional advice for any matter.

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Questions & Answers

Doug R.

Is this system only for retail businesses?

Yes, Heartland specializes in POS systems for growing retail businesses.
Didi Driver

Does this system connect to my online shop?

Heartland has integrations with BigCommerce, Shopify, and Magento.
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